Since 1941, Hasselblad cameras have inspired photographers to create masterpieces and capture iconic images, including documenting the historical moment of the first humans on the Moon. With excellent image quality, exquisite Scandinavian design, and meticulous craftsmanship, Hasselblad continues to expand the bounds of storytelling through imagery, empowering users to achieve their creative vision.

From Hasselblad’s first aerial camera, HK-7, to its first consumer camera, 1600F, and to the world’s first mirrorless medium format camera, X1D-50c, Hasselblad has always put image quality first, breaking and reshaping industry standards along the way.

The Hasselblad camera has witnessed many iconic moments, and has itself become an icon.


Meticulous craftsmanship

Every part of a Hasselblad camera is carefully crafted, from minute details that require the highest level of precision, to parts that can only be assembled with a human touch.

Hasselblad cameras have a look and feel like no other, featuring clean, elegant lines with ergonomic curves crafted from solid blocks of metal.


Uncompromising image quality

Hasselblad is dedicated to achieving pixel-level calibration of every camera sensor. Paired with the Hasselblad Natural Colour Solution, Hasselblad cameras deliver  genuine colours and vivid details.

The Hasselblad Natural Colour Solution (HNCS) is a colour management system independently developed by Hasselblad.

From the initial capture to post-editing. It empowers Hasselblad cameras to render genuine, true-to-life colours with smooth, detailed transitions to restore the world of colours as perceived by the human eye.


X System

The Highly compact X system who enables portable medium format photography

Hasselblad X2D 100C

An unrivalled merge of form and function – The X2D 100C establishes itself as Hasselblad’s flagship mirrorless medium format camera. A 100-megapixel CMOS sensor and advancements in image quality, focusing, stabilisation, responsiveness, and storage, are built into iconic Scandinavian design. The X2D 100C combines groundbreaking engineering with a craftsman’s touch.

8.699 Try before you buy Rent the Hasselblad X2D 100C and get refund if you decide to buy it from us!

V System

The modular medium Format Camera

Hasselblad 907X 50C

With the CFV II 50C digital back and the 907X camera body, Hasselblad’s photographic history is connected in one system. Bridge the past and the present with the modernized CFV II 50C attached to a classic Hasselblad V System camera. Merge the CFV II 50C with the 907X to create a whole new combination that enables shooting with a variety of Hasselblad optics, ranging from the V System to our modern XCD Lenses


X Lenses

The finest optics satisfying the demands of high-end mirrorless digital capture and high resolution sensors.

Hasselblad XCD 4/ 28P

Equivalent to a 22mm focal length, the XCD 4/28P wide-angle lens is only 245g, 43.5mm in length, and features an F4.0 aperture, making it ideal for street photography. With its superior optical design delivering outstanding image quality and precise focusing technology for instant shots, the XCD 4/28P captures a wide range of extraordinary scenes from nature, city streets, and urban architecture.

1899 Try before you buy Rent the Hasselblad XCD 4/ 28P and get refund if you decide to buy it from us!
Hasselblad XCD 4/45P

The world’s lightest digital medium format autofocus lens on the market today.

Hasselblad XCD 2,5/38V

Equivalent to a full-frame 30mm focal length, the XCD 2,5/38V low-distortion wide-angle lens is suitable for shooting documentary, street, or landscape photography. Include more environmental details when shooting in portrait or have the soft bokeh effect from the large f/2.5 aperture highlight the subject against the background.

4199 Try before you buy Rent the Hasselblad XCD 2,5/38V and get refund if you decide to buy it from us!
Hasselblad XCD 2,5/55V

Equivalent to a full-frame 43mm focal length, the XCD 2,5/55V standard lens produces a viewpoint similar to the human eye. This perspective, combined with the soft bokeh effect from the large f/2.5 aperture, makes this lens an outstanding option for full or half-length portraits and ideal for shooting documentary, still life, or daily photography.

4199 Try before you buy Rent the Hasselblad XCD 2,5/55V and get refund if you decide to buy it from us!
Hasselblad XCD 1,9/80

Hasselblad’s fastest lens ever,especially suitable for portrait, nature and product photography.

Hasselblad XCD 2,5/ 90V

Equivalent to a full-frame 71mm focal length, the XCD 2,5/90V moderate telephoto lens is perfect for close-up portraits or still lifes. Its focal length coupled with a large f/2.5 aperture creates a beautiful soft bokeh effect that highlights the subject.

Hasselblad XCD 3,5/120 Macro

The XCD 120mm is the ideal macro lens for the X2D. It is suitable for both close-up work and for portrait or other photography requiring a longer focal length.

Hasselblad XCD 2,8/135

The XCD 2,8/135 is a short telephoto lens providing a 135mm focal length. It compares to a 105mm full frame lens, making it perfect for portrait or landscape photography.

Hasselblad 907X 50C


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