Fuji Photo Film Co., Ltd. was established in 1934 with the aim of producing photographic films. Over the following 10 years, the company produced photographic films, motion-picture films and X-ray films. In the 1940s, Fuji Photo entered the optical glasses, lenses and equipment markets.
Fujifilm has been innovating sensors to achieve high image quality in digital photography since silver halide film.
The Fujifilm GFX series are a line of Medium format digital cameras produced by Fujifilm.
The series encompasses medium mirrorless cameras and premium lenses aimed at enthusiast and professional photographers.
More than full frame.
As photographers, we strive for perfection, constantly searching for the highest image quality and optimum control in what we create.
The GFX100S and GFX50SII combines these two invaluable attributes in a remarkably compact and lightweight body.
An imaging tool like no other; a new generation of large format camera to suit a new generation of creatives.
The large format sensor works in harmony with G Mount lenses to produce images with incredible details, beautifully smooth gradations, and wonderfully accurate colors, all while ensuring that you are at the center of your creative universe.
There’s honestly no better way to realize your vision.
It is not full-frame. It is so much more than that.
The GFX, Fujifilm’s mirrorless digital camera system, has achieved the highest level of image quality in the world of professional photography. The GFX100II uses a 55mm diagonal length large format CMOS sensor with over 102 million pixels and have an extra large EVF with 9.44 m-Dot resolution, which makes this the highest class resolution mirrorless digital camera ever produced.
It also offer vide capabilities like 8K video, 4K/60p, 10 bit 4:2:2 and ProRes Internal
Enjoy unparalleled control over the images created by the 102MP ultra-high resolution imaging sensor at the heart of GFX100S and use its unmatched flexibility to create the images that you have always dreamed of, down to the smallest of details.
This is what ultimately delivers the unsurpassed image quality and outstanding color reproduction that has now become synonymous with Fujifilm.
Photography is a practice of pursuing perfection, a continual balance between searching for quality and having total control that allows for the perfect image to exist between the moments that are seen and unseen. Hold space for those moments with GFX50S II and explore a new world of creative possibilities.
Take the Wider View
GF20-35mmF4 R WR is a stunning ultra wide-angle large format zoom for image-makers with a broader view and brings the most popular wide-angle options to the GFX System, giving limitless options for compositions and creative expression. With one lens fulfilling most wide-angle needs anyone would have, recording all the beauty the world has to offer is now certainly possible and within easy reach.
For many of us, a standard prime lens is where our photographic journey started – and GF63mmF2.8 R WR helps you relive the excitement of picking up a camera for the first time. Offering a broad field of view and delivering pin-sharp results, this original GF Lens takes image making back to the basics, so you can focus on being creative.
As the world’s brightest autofocus lens for medium or large format mirrorless digital cameras, GF80mmF1.7 R WR offers limitless creative options to make large format image-making more flexible than ever before.
Create pin-sharp images in stunning high detail and have the confidence to produce incredible results every time, even when the depth-of-field is shallow and the light levels are low.
More than just a portrait lens
Only the perfect mix of the right focal length, aperture, and imaging sensor can create a portrait as beautiful as one made with GF110mmF2 R LM WR and a GFX system camera. With any GFX system camera, this lens is so much more than just a standard portrait lens.
Unlock New Levels of Detail
Get closer to subjects and unlock secrets of the unknown with GF120mmF4 R LM OIS WR Macro. This close-focusing mid-telephoto lens, designed specifically for GFX System cameras, will help any willing image maker explore the hidden details of surfaces and reveal the slightest variances in textures, all thanks to its outstanding optical capabilities.
The new standard for the GFX System.
GF55mmF1.7 R WR combines a versatile focal length with a fast maximum aperture to deliver exceptional, high resolution images for a broad range of applications.
From street to portraiture, landscapes to travel, this highly portable optic delivers a natural perspective making it an essential partner on your GFX journey. Expect uncompromising image quality, impeccable handling, responsive autofocus and rugged durability.
Shift your expectations.
A new optical dawn rises for the GFX System. The uncompromising image quality,colors and outstanding detail of GF Lenses moves to a specialist field with GF30mmF5.6 T/S.
This wide-angle tilt-shift lens offers unprecedented control to produce distortion and aberration-free images of buildings, interiors, landscapes and more.
Combining image quality and functionality in a compact form, it’s the perfect lens for professionals who demand ultimate results.
The Freedom of Movement
A new optical dawn rises for the GFX System.The uncompromising image quality, exacting colors and outstanding detail of GF Lenses moves to a specialist field with GF110mmF5.6 T/S Macro. This telephoto tilt-shift lens offers unprecedented control to produce distortion and aberration-free images of products, still-life, macro subjects and more. Combining image quality and functionality in a compact form, it’s the perfect lens for exacting professionals who demand ultimate results.
Frame a deeper story.
The core appeal of telephoto lenses is their ability to isolate detail, allowing image makers to frame specific elements in vast scenes to tell deeper stories. The resolving power and smooth bokeh delivered by GF250mmF4 R LM OIS WR enhances a photographer’s creativity, propelling their visual storytelling to new heights.
See the Beauty
Seeing something beautiful is the first step to preserving it. From under the studio lights to being out on the broad expanses of the streets, GF45-100mmF4 R LM OIS WR is a wonderfully versatile portrait lens for image-makers to use in crafting their most beautiful images and preserving their most treasured moments. Powerful Optical Image Stabilization (OIS) keeps hand-held images sharp and crisp, while meticulously designed optics create images with such striking detail and resolution that they are truly beyond comparison.