Fuji Photo Film Co., Ltd. was established in 1934 with the aim of producing photographic films. Over the following 10 years, the company produced photographic films, motion-picture films and X-ray films. In the 1940s, Fuji Photo entered the optical glasses, lenses and equipment markets.
Fujifilm has been innovating sensors to achieve high image quality in digital photography since silver halide film.
The Fujifilm X series are a line of digital cameras produced by Fujifilm.
The series encompasses fixed lens and interchangeable lens mirrorless cameras and premium compact point-and-shoot cameras aimed at consumer, enthusiast and professional photographers.
Back to Photography
When you buy an x-series camera from Fujifilm, you not only get a well-designed and nicely built camera.You also become part of a large community of X-series hobbyists and professionals.
See. Frame. Create.
Simple actions that lead to making everyday moments remarkable.
Rediscover photography in a new and exciting way with.
Fujifilm brings just back fun to photography.
Fifth generation imaging technology brings high resolution and speed to the next evolution of X Series.
Equipped with a new 40.2-megapixel sensor, X-H2 offers unrivaled image quality for both stills and video, unlocking a world of creative possibilities far beyond what any previous APS-C format camera has ever done before.
Never miss a decisive moment.
Featuring a stunning 5th generation X-Trans CMOS 5 HS sensor ( 26.1-megapixel stacked back-side illuminated sensor) and X-Processor 5 in a beautifully designed body, photographers and filmmakers alike can now create at the pace of life and the speed of their imaginations.
X-T1 was originally released in 2014 to celebrate Fujifilm’s 80th anniversary.It would go on to lead a mirrorless camera revolution.Almost a decade and five generations later, Fujifilm’s latest imaging technology has come to X-T5, bringing photographers unrivalled image quality in a timeless, classic, and beloved camera body.
Take X-S20 to the edge of the Earth and back. A lightweight camera when you need it that disappears into your backpack when you don’t. Compact and lightweight, X-S20 won’t take up much room in your bag—its small footprint makes a big impact. Be ready to share your story with the world. X-S20 features a high-capacity battery that won’t quit until you land the perfect image.
Something different is here. This camera turns anticipation into reality.
The texture of titanium stimulates your senses, while the unique viewfinder prompts discovery and creativity.
It brings back the desire to interact with the world through a camera,
while attaining an understanding to record it as your own for eternity. The X-Pro3 is the definition of pure photography.
The X100V’s timeless body features top and bottom plates milled from a single piece of aluminum, resulting in a refined and classic camera body with clean, attractive edges. Finished with a beautiful satin coating, the X100V is a perfect combination of design and engineering that is sure to make photographers of all skill levels happy when taking their pictures.
Every element of FUJIFILM X-T30 II has been designed with photographers in mind. From the dial-based operation, and compact, lightweight body, to the latest-generation APS-C sensor, it lights up the imagination and inspires creativity.
With 35mm equivalent focal length of 35mm, XF23mmF1.4 R LM WR offers a natural perspective – and is ready to document the world in incredible detail. From edge-to-edge, its performance provides stunning clarity and vibrant colors, with minimal imperfections that will last long into the future.
XF33mmF1.4 R LM WR brings together decades of precision engineering, cutting edge technology, and carefully refined manufacturing processes to usher in a new era of optical brilliance and performance for FUJIFILM X Series cameras and lenses.
The high resolution stage is set and XF56mmF1.2 R WR is ready to perform. Its fast maximum aperture delivers precise control over depth-of-field and beautiful bokeh effects, while its optical construction produces high resolution, aberration-free results packed with detail and color.
The FUJINON XF90mmF2 R LM WR is a fast-aperture prime lens with a focal length equivalent to 137mm and a maximum aperture of F2.0, that delivers ultra-sharp images with rich bokeh even at the maximum aperture setting which makes it perfect for portraiture as well as other applications.
You would need to carry four XF prime lenses to replicate the focal range of this zoom lens. However with the XF16-55mmF2.8 you get every mm inbetween 16mm and 55mm to fine tune your composition even more. This convenience while maintaining amazing image quality gives you an extra advantage versus carrying four fixed focal length lenses.
Discover something new
Images that capture wide expansive views fuse together a sense of reality while feeling a little unnatural. This is the beauty of shooting with super wide angle lenses. Take a fresh look at your familiar world using this lens to discover a few surprises.