Discover the GFX Eterna Cinema Camera
Since its establishment in 1934, the Fujifilm Group has been a key player in the global film industry, renowned for innovations such as the ETERNA series of motion picture color negative films and the introduction of advanced cinema zoom lenses like the Premista Series and ZK Cabrio Series.
In 2017, Fujifilm launched the groundbreaking GFX System of mirrorless digital cameras, continuously enhancing its features, including video performance.
With the upcoming GFX ETERNA, Fujifilm aims to transform high-end production. By combining its deep expertise in filmmaking with the cutting-edge technology of the GFX System and the exceptional quality of Fujinon lenses, the company seeks to set a new standard for cinematic excellence.


Fujifilm is also developing a new GF power zoom lens, with a planned focal length of 32-90mm, designed to meet the demands of modern production environments.
As the demand for creating feature films, short films, television content, documentaries, and web streaming material continues to rise, the need for high-quality footage that can be efficiently produced is greater than ever.
Ahead of the GFX ETERNA launch, Fujifilm will conduct extensive field testing to ensure it delivers unparalleled quality, flexibility, and ease of use, reaffirming its commitment to supporting the evolving needs of the production industry.
GFX ETERNA redefines cinematic production
This is more than just a larger sensor, it’s a broader canvas for storytelling. The GFX ETERNA redefines cinematic production, capturing stunning details, authentic lighting and shadows, and a natural depth that immerses audiences in your narrative.
Stay tuned to be among the first to experience the groundbreaking cinematic capabilities of the GFX ETERNA.