The new GFX 100S II and X-T50

New additions to the Fujifilm X series and the Fujifilm GF family.

Discover the latest Fujifilm gear releases announced at the X-Summit Sydney 2024.

Fujifilm introduced the new medium format camera, the GFX 100II S, succeeding the GFX 100 S, along with the GF mount lens GF 500mm.

Additionally, the X series range expanded with the introduction of the new X-T50, available in three colors, and the XF 16-50mm lens, offered as part of a convenient kit for immediate use.

The GFX 100S II: Fujifilm’s new medium format camera

The GFX100S II is equipped with a new 102 MP sensor (GFX 102 MP CMOS II) and the latest high-speed image processing processor, the X-Processor 5, all within a compact body weighing approximately 883g, making this camera the lightest in its range. At the same time, you can rely on exceptional image quality.

The GFX 100 S II has powerful image stabilization, fast autofocus, and improved continuous shooting speed (up to 7.0 frames per second). In terms of video performance, you can achieve crisp and smooth 4K/30P videos of outstanding high quality.

Pre-order your GFX 100S II

The GF500mm F/5.6 LM OIS WR: your partner for wildlife and sports photography

The GF500mm F/5.6 is a superb telephoto lens capable of capturing images up to 500mm (equivalent to 396mm in 35mm format), making it the longest lens in the GF series. Paired with the Fujinon GF1.4X TC WR teleconverter, which increases the lens’s focal length, it reaches a maximum focal length of 700mm (equivalent to 554mm in 35mm format).

Despite being a super telephoto lens, it weighs approximately 1375g. The new GF500mm from Fujifilm is the perfect telephoto lens for wildlife and sports photography, thanks to its lightweight design offering great mobility and its enhanced precision of image stabilization and optimal mechanical design.

Ready to go with the X-T50 + XF 16-50mm Kit


The X-T50 Body Black by Fujifilm is a compact and lightweight camera, weighing approximately 438 grams. It features a 40.2-megapixel “X-Trans™ CMOS 5 HR” sensor, a fast “X-Processor 5” image processing engine, and in-body image stabilization (IBIS) with 5-axis stabilization up to 7.0 stops. This versatile camera offers high image quality, excellent performance, and great mobility. Paired with the new standard zoom lens “FUJINON XF16-50mmF2.8-4.8 R LM WR“, it’s a perfect combo for any situation.

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