GFX Eterna: Fujifilm redefines cinema with Medium-Format

FUJIFILM Corporation announces that it is currently in the process of developing its first-ever filmmaking camera, the “FUJIFILM GFX ETERNA” (GFX ETERNA), with plans for a release in 2025.

Building on the success of its GFX medium format lineup, Fujifilm has announced the development of a new cinema camera featuring a large 102-megapixel sensor and a new motorized zoom lens. This bold move positions Fujifilm as a serious contender, ready to challenge industry giants like Sony and Canon.

Medium-Format cinema camera

Fujifilm’s renowned GFX series of mirrorless cameras is well-known for its large sensors, which dwarf the size of traditional full-frame (24x36mm) sensors. For instance, the GFX100S II boasts a 43.8 x 32.9 mm sensor, offering a sensitive surface nearly 1.7 times larger than that of a Canon EOS R5 Mark II or a Nikon Z6 III.

Today, Fujifilm has announced the development of its first medium format cinema camera, the GFX ETERNA, set to launch in 2025. The name pays homage to the brand’s ETERNA color negative film, originally designed for cinematic use.

CMOS II Sensor and X-Processor 5 Image Processor

According to Fujifilm’s announcement, the GFX ETERNA is expected to feature the same sensor as the GFX100S II and GFX100 II, a large-format 43.8 x 32.9 mm CMOS II sensor with a resolution of 102 megapixels in its high-speed (HS) version. This will be paired with Fujifilm’s fifth-generation X-Processor.

Notably, the GFX100 II already boasts impressive video capabilities, including 8K at 30p in 4:2:2 10-bit, 4K at 60p, Full HD at 120p, and Apple ProRes 422 HQ recording. Fujifilm has not yet revealed specific advancements the new ETERNA will bring to the table, stating only that it aims to revolutionize film production.