Since 1941, Hasselblad cameras have inspired photographers to create masterpieces and capture iconic images, including documenting the historical moment of the first humans on the Moon. With excellent image quality, exquisite Scandinavian design, and meticulous craftsmanship, Hasselblad continues to expand the bounds of storytelling through imagery, empowering users to achieve their creative vision.

From Hasselblad’s first aerial camera, HK-7, to its first consumer camera, 1600F, and to the world’s first mirrorless medium format camera, X1D-50c, Hasselblad has always put image quality first, breaking and reshaping industry standards along the way.

The Hasselblad camera has witnessed many iconic moments, and has itself become an icon.